Defining a company’s culture is of paramount importance. It shapes the work environment, influences behavior, and helps attract the right talent. Recognizing this, Dayton Agency has developed a unique culture encapsulated in the phrase “How We Roll”. This mantra serves as a guiding principle, fostering a sense of unity and shared values among the team. It’s not just about how we do business, but also about who we are and what we stand for. By clearly defining “How We Roll”, Dayton Agency ensures a cohesive, positive, and productive work environment that aligns with its mission and vision.
~Doug Dayton
1.) In Our Company, We Are Family
(#Family)
- Families are a unit; we preserve the unity of our family.
- Synergy and momentum come from unity.
- We are a team that is committed to one another and the gifting in each other’s lives. We win together, as a family.
2.) In Our Company, We Listen.
(#Listen)
- We listen to feedback from those we lead, those we serve, and those around us.
- Our customers will always have a voice.
- We will listen to our critics and understand that there is always 2% of what they communicate that is true and that can be adjusted and evaluated.
- We will not, however, deviate from our mission at the slightest drop of a hat.
3.) In Our Company, We Over-Communicate.
(#Communicate)
- Vision Leaks and Values Drift, so we will constantly communicate what is important.
- No one is left in the dark. Everyone is up to speed.
- Nothing is discussed behind each other’s backs.
- Our communication will be consistent, excellent, and repetitive.
4.) In Our Company, We Lean In.
(#LeanIn)
- We lean into what the industry is saying.
- We don’t want to be ahead or behind the curve.
- We will pursue excellence for our own benefit, as well as for those we lead.
5.) In Our Company, We Keep our Word.
(#Integrity)
- If nothing else, we are men and women of integrity.
- When we say we’ll do something—we do it. Time & Task.
- Whether we make an off-the-cuff comment about when we’re available, or we over commit ourselves on a project, we will always keep our word— even when it hurts.
6.) In Our Company, We Have Unlimited Vision.
(#Vision)
- We are filled with inspiration because we are tapped into a creative flow.
- We don’t need the fanciest or newest trends because we’ve got the best ideas.
- We won’t let what we have available limit what we can do.
- Where there is a will, there is a way; and we will have more than enoughwill.
- We will not say, “We could if…”, We will say, “I’ll make that happen…”
7.) In Our Company, We Hustle.
(#Hustle)
– We work hard so we can play hard; not the other way around.
– We never have to cram in the 11th hour because we goofed off too
much before-hand.